Limited to eleven, Doxa's Dubai Watch Week 300β is for hardcore fans only
Collabs are thick on the ground right now, but this one at least has some teeth. DOXA has taken its SUB 300β and rebuilt it in ceramic for Dubai Watch Week 2025, in a tiny run of 11 pieces for Ahmed Seddiqi. It is the DOXA you know from Cousteau stories, wrapped in matte black with a cherry red dial and a COSC stamp, and priced like a serious toy.
A quick rewind. The original SUB 300 showed up in 1967 as a proper tool watch that normal divers could actually buy. It brought a 300 meter case, a unidirectional bezel with the US Navy no decompression scale, and that loud orange dial that made everyone else’s black and silver look sleepy. Calypso divers wore them on camera. Cousteau liked them enough to handle US distribution. That is the weight this modern line trades on.
The SUB 300 Beta Ceramic Dubai Watch Week 2025 takes that story and shifts it into a more modern shape. The case is 42.5 mm across, about 44.5 mm lug to lug, and 11.95 mm thick. The outer shell is matte black ceramic, while the inner container and screw in caseback are titanium, which keeps weight down and helps with impact resistance. Water resistance stays at 300 meters, with a screw down crown and DOXA’s familiar rotating bezel that lets you track time and depth in feet for no stop underwater work.
The dial is the party trick. You get a sunburst cherry red base that catches light, black hands and indices with white Super LumiNova, and a red outer minute track that ties into the bezel. The bezel itself is ceramic with cherry red engraving, so the whole front feels like one piece instead of a bright dial dropped into a random case. In low light the lume takes over while the red fades back, which should make it more than just an Instagram prop.
Inside is a Swiss automatic movement, COSC certified, running at 4 Hz with about 38 hours of power reserve. Nothing wild, no in house fan fiction, just a proven three hand and date motor finished by DOXA and locked inside that titanium can. You get hacking seconds, a date at three, and a flat sapphire crystal with anti reflective coating to keep reflections under control.
On the wrist, this sits in that “big but wearable” zone. Ceramic keeps the case from feeling like a brick, and the curved case flanks plus short lugs should help it sit well on most mid sized wrists. The watch ships on a black FKM rubber strap with a black PVD folding clasp and wetsuit extension, plus a grey NATO in the box if you want something a little more low key. Lug width is 20 mm, so you can throw it on whatever you have in the strap drawer if the stock setup is not your thing.
Only 11 of these exist, and they are sold only through Ahmed Seddiqi boutiques at a list price of CHF 4,200, about AED 18,750. That puts it squarely in “collector bait” territory rather than “first serious watch” ground. For that money you get a very small run, a ceramic and titanium case, real dive specs, and a color scheme that is a long way from the usual orange DOXA most of us picture. It’s an interesting and exciting move for DOXA, even if we probably won’t see it in the wild.
