The Wristwatch Review

The Wristwatch Review

Swatch releases the "WHAT IF...TARIFFS" model

John Biggs's avatar
John Biggs
Sep 16, 2025
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In a neat bit of subversion from Swatch, the company has released the WHAT IF...TARIFFS? edition, a watch that swaps the 3 and the 9 to nod to the 39% U.S. tariff on Swiss watches.

From the product page:

WHAT IF...TARIFFS? features a square Bioceramic case and edge-to-edge biosourced glass that allows a side view of the watch’s dial. The blue square dial,…

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