In Review: The Swatch SCUBAQUA MEDUSAE

The Swatch SCUBAQUA collection feels like the company remembering what it does best. To understand what that means, let’s talk a little about the history of Swatch.

Swatch was born in 1983, at a moment when the Swiss watch industry looked close to collapse. Cheap quartz watches from Japan, especially from brands like Seiko and Citizen, had gutted the tra…