A watch tailor-made for today - the Shinola Twenty After Four

Now, just in case you’re not even remotely aware of what’s going on in pop culture, today is (along with being April 20th) 420 day. In other words, a celebration of cannabis culture. In celebration of that – and to raise funds for two charities – we’ve got the Shinola Twenty After Four.

Now, the Shinola Twenty After Four starts off as a watch we’ve seen before – the Shinola Detrola. Where things really take a change is on the dial. If you take a closer look, that luxury-derived pattern actually has small marijuana leaves printed in there, giving a subtle nod to the green day. That carries into the green tone used in the case, as well as the resin strap.

Along with the watch celebrating the obvious, Shinola has teamed up with Common to have this watch raise funds for two of his favorite charities:

The Anti-Recidivism Coalition, whose mission is to reduce incarceration, improve the outcomes of formerly incarcerated individuals, and to build healthier communities; and Cabrini Green Legal Aide, which aims to provide legal support to low-income individuals negatively impacted by the criminal justice system within the Cabrini Green community in Common?s hometown of Chicago, IL.

So, while you’re thinking about celebrating the day in the confines of your own homes, the $420 Shinola Twenty After Four gives you a way to celebrate every day, as well as help raise funds for some worthy causes. You can check out all the details – and get your order in – directly from the brand. Just do it before they’ve gone up in smoke, as only 420 will be made. shinola.com

Watch Overview

Brand & Model: Shinola Detrola Twenty After Four
Price: $420

Who we think it might be for: You’re a 420 fan, and want a watch with a subtle nod to the day
Would I buy one for myself based on what I’ve seen? Nope, this isn’t quite the one for me
If I could make one design suggestion, it would be: Why not a hempen textile strap?