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Well, then, Matt Himmelstein has come across the most massive of all Kickstarter projects that I’ve seen, entailing nine(!) different models that are (potentially) on offer.  Here’s what he has to say about this one.

This is one of the more aggressive Kickstarter watch campaigns I have seen (other than tech products like the Pebble), where Hudson Watch Company is planning on launching nine different watch models using Swiss ETA G10 and 956 quartz movements, stainless steel cases, and sapphire crystal lenses.  This is a dizzying array of options for a start-up brand.  They are using a total of four case designs, so there is some simplicity in the production cycle, but quality control is going to be key.

Now before I get into the watches, just a note for anyone out there planning on starting a brand.  It is not that difficult to find a good looking watch at whatever price point you have in mind.  Stop telling me that you can’t find one out there, and thus your brand was born.

Unless you have a certified automatic chronometer in titanium at under $1,000, we can find good alternative watches, especially if you are providing an entry level and non-repairable movement like the G10.  OK, rant over, now back to the watches.

"Berry Street" - Comes with brown leather strap pictured on left. [40mm case diameter, 20mm strap size]

Berry Street

Overall, I like the looks that they company has put together, with the range going from a standard 38mm three hander to a couple of distinctive but readable 38mm chronographs, and running up to the Fulton Street watch, a very unique and bold 41mm three hander.

One of the watches, the Berry Street is nice looking but a little head scratching in how it is marked.  It looks like a 3 hander with a sub dial for seconds, but the markings are set up with 30/60 at 12:00.  I don’t need the markings to tell time, but it might be a bit confusing to read.  It is attractive though.

"Fulton Street" - Comes with black rubber strap pictured on left. [41mm case diameter, 20mm strap size]

Fulton Street

Of the nine options, I like the Fulton Street best, though the rubber strap is not my favorite.  The watch face harkens back to the speed indicator used on older large ships, like the Titanic, where the bridge would move a lever to the desired speed, this would be relayed to a parallel indicator in the engine room, and then the engine room would adjust the ship’s speed.  For anyone who is into maritime history or loves nautical themes, this could be a great addition.

A day in, the project is out 1/3 of the way to the funding goal, with watch rewards set at $225 and moving up from there if you want to add a few extra NATO straps.

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Last Update: March 14, 2013