I never was in love with TAG Heuer, but these new chronographs are making my ears perk up. You’ve got two new models here, a new SLR and a new Carrera. The Carrera is the standard Heuer chrono, kind of avant garde, kind of traditional, but the SLR has some great lines.
Like the high-performance, luxury sports car that inspired it, the TAG Heuer SLR for Mercedes-Benz is an audacious creation, blending Classicism and Avant-Garde, with an overall design that reflects the values of the “dream car”: power, performance, motor-racing spirit, innovation and elegance. Launched in a limited edition of 3,500 pcs, its pushbuttons are boldly positioned on the top of the case, ergonomically inclined at 45 degrees; a timekeeping scale is audaciously placed inside the case on a rotating, mechanic, unidirectional ring driven by a second crown at 9 o’clock. The exterior bezel, elegantly polished in black finish and engraved “SLR,” is thus able to feature a tachymeter, like those used by professional racers to calculate speed.
To accentuate these innovations even further, the dial features superbly high-end finishings: ten double index diamond facets have been applied by hand one-by-one; two rhodium-plated rings elegantly circle the counters at 3 and 9 o’clock; and the hands have been diamond-tipped by hand.
Release [TAG Heuer]
