You learn something new every day. I had seen Tsovet watches on-line and in stores, and with the “Swiss Made” designation, I just figured they were a European brand selling their wares on these shores. Little did I realize that the brand is actually out of Newport Beach, a mere couple of miles from where I sit writing this review. The Watch Co., an authorized retailer of Tsovet watches was kind enough to send me one a Tsovet SVT-RS40 men’s analog watches for review, and I have really enjoyed wearing it.