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Ritot Projection Watch

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I view a lot of crowd funded projects, and have backed a couple of watch projects myself, but every once in awhile a project just blows up on a crowd funding site, and that is what has happened to the Ritot Projection watch on Indiegog. With the project slated to end funding on August 21., the watch project has already garnered over $600,000 in pledges against a goal of $50,000. And it is a very cool concept. I just wonder if it will ever make it past the point of being a concept.