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Longines

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I do not know about you, but for me, Longines is a brand that has not occupied a lot of space in my watch-related focus. To be sure, I am well aware of the brand, and run across their print ads with some regularity. Today, you might be familiar with their sponsorship in horse racing, or perhaps their aviation history. Let’s take a peek a bit further back, however. Today’s edition of Historical Horology will go back to the start of the Longines brand.