Hubris is an interesting thing in the watch industry. You have to have it, or else you are never going to put out a watch. It takes an ego to try and sell a product that (hopefully) lots of people will wear on a daily basis, especially in an already crowded market. But too much hubris and you come off looking silly. By the response that Elliot Havok Timepieces is having with their Kickstarter launch, they seem to have struck the right chord.