Recently Released: Soulland x Skagen Grenen

Continuing the theme of collaborations that we’ve been seeing this year, we’ve been told about another one that brings together two Danish brands – Soulland and Skagen. Soulland is a fashion brand, and this collaboration design was on the runway at the fall 2022 Copenhagen Fashion Week. Meet the Soulland x Skagen Grenen.

This is the second time the two brands have collaborated (we covered the first one here), and represents an evolution of the Grenen design that was launched in Spring 2022. Though it’s been tweaked and adjust a bit, the focus on sustainability has been maintained. How so? Here’s how Skagen puts it:

These timepieces feature classic Grenen details and sustainable elements, such as cases made with at least 50% recycled stainless steel and new leather croco embossed straps made from leather that has undergone resource-efficient processing that significantly reduces transportation cost, water consumption, water pollution and energy costs.

Now, those changes in and of themselves – for this limited edition run – are not going to change the world. Taken as a blueprint for how to do things better, though? That’s some promising moves in the right direction. And still, even with that focus, we’re still getting a fashion-ready quartz chronograph that has that very Danish-sensibility in its design.

While there are two colors of the new watch being released, there are only 300 of each being made. So, if you’re looking to pick up a Soulland x Skagen Grenen, you’ll want to head on over to Skagen’s site to get one for $175. skagen.com