Swatch Hypebeats Will Fail: Here’s Why
The Swatch Group is taining a generation of hungry little lads to stand in line, give the stores a rush of new blood, and then abandon them as soon as the latest Breguet x Swatch collab is sold out.
The Swatch Group is taining a generation of hungry little lads to stand in line, give the stores a rush of new blood, and then abandon them as soon as the latest Breguet x Swatch collab is sold out.
The basic toughness of the G-Shock Mudman GW9500-1 makes this is a great watch for anyone who spends a lot of time outdoors.
if you’re smartwatch-curious but don’t want to go fully digital – and you’re not training for a serious athletic event – then one like the Pininfarina Senso hybrid smartwatch should definitely get the job done.
The Circula Divesport Titanium watch boasts a hardened titanium case, 500m water resistance and a textured dial. It falls under $1,000, a value proposition hard to ignore.
The Girard-Perregaux Laureato Absolute Chronograph 8Tech comes with an automatic chronograph movement that ticks away at 4 Hz, and is visible through a smoked sapphire crystal on the rear of the case.
The OIlech & Wajs M-110, a tactical tool watch that draws on over 60 years of military expertise, now comes fitted to a unique ‘infantry green’ dual ply fabric strap.
The new 41mm BR 03s come in multiple colors and finishes – six in total – and run a BR-CAL.302 movement. The basic model costs $3,600.
Louis Erard’s Petite Seconde Metropolis is a limited edition, with only 178 pieces available. Each dial variant has 59 pieces. Priced at CHF 2,300, this is an exquisite timepiece.
Surprisingly, the Yema Sous Marine offers a 40.5mm case that is just 12.2mm thick, which makes this a particularly tasty option (in terms of sizing), especially with a near-universal 20mm lug width.
Swatch had a huge hit with the not-limited-edition but definitely hard-to-get MoonSwatch. Now they’re back with the Swatch x Blancpain, a Blancpain collaboration.