Maurice Lacroix is marking its 50th anniversary with the launch of the 1975 collection, a new line that blends vintage cues with the sharp execution we’ve come to expect from the Swiss brand. Available in both automatic and quartz variants, this collection plays it clean and confident—no gimmicks, no fluff.
Is it my favorite kind of watch? Not quite, but it’s a nice throwback to a simpler time when complications weren’t that popular but good timekeeping definitely was.
A Nod to the Past, Built for the Present
The 1975 collection draws from the brand’s early design language but doesn’t feel stuck in the past. It’s vintage-inspired, not vintage-obsessed. Think slim cases, sunbrushed dials, and sharp dauphine hands—all paired with modern specs, clean finishing, and a lineup that’s tuned for everyday wear.
The automatic models come in 36mm and 40mm cases, offering flexibility for different wrists without having to compromise on looks or function. Quartz fans get a 39mm option that holds its own, with the same aesthetic and quality cues baked in.
Design That Knows Its Lane
The dial work here is where things click. Maurice Lacroix sticks to three dial colors—blue, black, and silver—all sunbrushed and paired with diamond-polished hour markers. It’s restrained but not boring. Dauphine hands and a date window (at 3 o’clock for automatics, 6 o’clock for quartz) round things out.
Every case is finished with alternating brushed and polished surfaces, what the brand calls a “Masterpiece specification.” The bracelet is a new 5-row steel design with a folding clasp, or you can opt for a leather strap embossed with the updated Maurice Lacroix logo. Both come with the brand’s Easy Strap Exchange system, which is as straightforward as it sounds—no tools, no stress.
Pricing That Makes Sense
For the automatic versions:
- $1,400 USD with leather strap
- $1,500 USD with steel bracelet
For quartz:
- $750 USD with leather strap
- $850 USD with steel bracelet
These are competitive numbers, especially considering the finishing and case work. Maurice Lacroix is known for delivering solid value, and the 1975 collection keeps that streak alive.
The Takeaway
The 1975 collection isn’t trying to be loud. It’s not chasing trends. It’s a focused release built around clarity, proportion, and everyday usability. If you’re after a versatile Swiss watch that doesn’t lean too hard into nostalgia or excess, this one deserves a look.
Maurice Lacroix may be celebrating 50 years, but they’re not stuck in the past. They’re just reminding people what good watch design looks like when it’s done right. mauricelacroix.com
