Trust me… you have to read how this thread ends over on WuS…
A friend of mine who is quite well off financially asked me about watches a month back. Until then he had always worn a Swatch of one kind or another. He decided to invest in a quality watch and didn’t want to buy a Rolex. As he had just watched Casino Royale I recommended an Omega Seamaster. He went out and bought himself an Omega Seamaster Racing Chronograph and a Rolex Submariner (the sales agent had managed to convince him that the Sub was the ultimate status symbol for a person who works in the city). An overall spend of just over £5,000.
More Money Than Sense! [ – Watchuseek Watch Forums]