Fossil Celebrates Black History Month

When it comes to brands and Black History Month, it’s an unfortunately reality that many of them just view it as another marketing ploy, and basically just pay lip service to what the month is for. On the other hand, you have Fossil, who has partnered with HBCU 20×20. They’re committing to donate at least $25,000, and raising awareness with a new bracelet and version of their FB-01 watch.

The Fossil FB-01 is a nicely sorted quartz chronograph that comes in at a very wearable 42mm. For this special edition, they drew inspiration from the Pan-African flag and brought a lot of color to the handset and indices on the dial. This is all set in a black ceramic (with gold accents) foundation, which presents a rather cohesive look. Pair it with the jade and onyx bracelet, and, well, the colors on the watch work all the more.

We should also note that the custom tin the watch comes in also has a special connection, both to Fossil and Black History Month. Here’s what they say about it:

The watch comes with a special-edition tin designed by Fossil retail store associate Jalyn Tate.
Our Employee Resource Group, BAAM (Black/African-American and Allies Movement),
supports and elevates Black voices at Fossil and beyond, and the group selected her incredible
tin design to be featured with the watch. Jalyn’s illustrations celebrate the confidence and
vibrancy of her culture and she hopes to inspire the next generation of Black children to
embrace the arts.

The bracelet goes for $40 and the watch is $330, directly over at fossil.com