Flying out of Reykjavik, it’s the JS Watch Co Frisland 1941

As with the prior JS Watch Co watch we wrote about, the JS Watch Co Frisland 1941 is not necessarily a new watch, in terms of the model.  It’s actually been around since 2011 (the 70th anniversary of the Reykjavik Airport).  So, why bring it up now?  Well, aside from being a pretty cool-looking piece, it’s just been granted one sweet dial, in an electric blue.

Now, even if you didn’t know that the JS Watch Co Frisland 1941was built to honor an airport (but you do now, so there you go) you could tell that it is an aviator watch, what with the “Flieger” triangle up there at the 12 o’clock position, along with the 3-6-9 dial and the handset.  Speaking of the 3 – just look at how they managed to nestle the date display in there.  It’s touching the 3, but doesn’t cut any part of it off.  Now, that, my friends, is how you do that.

With a 42mm steel case, the JS Watch Co Frisland 1941 should fit on a variety of wrists, and the 20mm leather straps (again, with styling reminiscent of a Flieger watch with the rivets) should conform easily enough (here, you can choose buffalo, alligator, ostrich, or calf for the material).  So, while you are restricted a bit on the dial color (this lovely blue which is tops in my book, black, or silver) you can make the watch a bit more “your own” via the strap selection.

Tucked into the case of the JS Watch Co Frisland 1941 is the same movement as we saw in the other JS Watch Co we just talked about, the Soprod M100 Top Grade.  While many are likely not as familiar with this movement, it does look to be rather up to the job, all while being visible through the exhibition caseback.

I will be the first to admit, you are certainly not going to run any shortage of choice when it comes to a Flieger.  With the JS Watch Co Frisland 1941, of course, we get something that’s a bit less common – a blue dial – paired up with what is easily associated to higher-end luxury pieces. And, at the end of the day, with a 2760 EUR (or about $2,700 once you take out the VAT and convert) price sticker, is where the watch lives.  I think it’s a lovely-looking piece, and of course it scratches that unexplainable itch of being a watch from a relatively small country.  jswatch.com

• Brand & Model: JS Watch Co Frisland 1941
• Price: ~$2,700 once VAT is removed
• Who we think it might be for:  You like a Flieger, but you want something a bit higher end than you’ve normally seen
• What spoke to me the most about this watch:  Aside from the dial color, it was the date window, of all things.