Mmmm… GMT! Essex is a German company that makes ETA divers on rubber straps and beautiful grains-of-rice bands.
Exclusive German Watch Brand, Essex Watches , Available to U.S. Consumers
Essex Watch and James Elliot Jewelry boutiques of Scottsdale , AZ and Beverly Hills , CA are announcing the availability of Essex La Primera , professional diver watch collection at the exclusive James Elliot boutiques. Soon to launch, the Essex Diamond Watch series.
April 15, 2010, Scottsdale, AZ, James Elliot Jewelry boutiques of Scottsdale and Beverly Hills will be the first U.S. boutiques to carry the Essex La Primera collection of exclusive mens watches. Essex, the brainchild of German design engineer, Rainer Brändlein introduces a fresh collection of quality and style in a timeless wristwatch for today’s active gentleman. James Elliot’s keen gauge on the up and coming segment of active luxury consumers makes this an important cooperative launch. The two designers have forged plans to expand the Essex collection with timeless diamond pieces.
Rainer Brändlein’s philosophy that luxury today needs to be accessible from a single timepiece across the spectrum of modern activities appealed to Mr. Jim Kriegel of James Elliot Jewelry , designer and owner of the boutique in Scottsdale, AZ. Timeless pieces in today’s luxury market also mean appropriateness for the diverse activities in which today’s active luxury consumer engages. Whether it is at the office, a reception, an evening out, or a marathon, Essex delivers exclusivity and character with a single timepiece.
The Essex La Primera collection features mens luxury professional diver watches including a GMT diver and Classic versions. The collection is presently available in Black, Blue and Green. Other variations will be available next in phase II. These watches, comprised of marine grade steel and waterproof to 1000 meters, highlight the durability required in today’s discerning market. They house Swiss ETA movements for precision timekeeping and quality design. Active customers are attracted to the timeless design and heft of the German industrial construction that make La Primera collection so versatile. They are a statement about the boundaries of luxury yet comfortable for all occasions.
Essex’s cooperative efforts with Mr. Jim Kriegel, go beyond the launch of the brand. The cross over in the design philosophies of Rainer Brändlein and Mr. Kriegel is inspiring collaboration on a diamond collection of Essex watches. These timepieces will appeal to the pure luxury consumer who demands the design versatility of Essex and the exclusivity of diamonds. You can expect more news on their collaboration in the fourth quarter.
In the mean time, Essex is excited about it’s U.S. debut. The Company will be focused on forming relationships with exclusive jewelers in other markets helping to make the Essex brand more widely available in the U.S. For those outside of Scottsdale or Beverly Hills, the La Primera collection is now available online to U.S. consumers exclusively at the Essex Watch website.
Essex Watches are a German watch company founded in 2007 by industrial designer Rainer Brändlein. The luxury brand is available around the world and via their website www.essex- watches.com. The company’s U.S. launch was announced in December 2009 in Men ?s Health Magazine, creating quite a buzz in the watch enthusiast world.
Essex watches appeal to the active male luxury consumer and are a reflection of the need for versatility in the luxury market to accommodate today’s active gentleman.
