Doxa is famous for their bright oranger divers – the kind that Clive Cussler strapped to Dirk Pitt when he was writing his novels in some Florida surf shop – but the new Sub 300? is a diver of a different color.
The watches come in multiple styles, from the silver Searambler to the orange Professional, and feature bold minute hands, a slimmer case, and lovely beads of rice bracelet.
From the release:
Based on the concept that a sports watch should excel in every scenario, the SUB 300? retains all of
its foundational tool watch features while embracing style and elegance. Keeping to the 42.5 mm
diameter, DOXA has subtly modified the case design to slim down the profile to just 11.95 mm
(compared to the SUB 300T’s 13.65 mm) and reduced the bezel height by 0.5 mm.
The result is a model with lighter, more contemporary proportions: while the stainless steel case
maintains the watch’s functional integrity, the black ceramic bezel and a screw-down crown affirm its
sport-chic character. The dial’s sophisticated sunburst finish and understated wave motif play with the
light, creating a radiant backdrop for the essential information provided by the hands, hour markers
and date.
The watch is fitted with an FKM rubber strap in the dial’s color or in white (for the Caribbean and
Searambler references). Also available on request is the historic stainless-steel “rice grain” bracelet.
Both options come with a deployant clasp featuring a wetsuit extension and the iconic “DOXA Fish”
symbol.
These watches cost $2,290.00 on a bracelet and $2,250.00 on a strap.
What is the Doxa Sub?
The history of Doxa dates back to 1889 when it was founded by Georges Ducommun in Le Locle, Switzerland. Initially, Doxa focused on dress watches and chronographs, but the brand took a significant turn in the 1960s under the leadership of Urs Eschle, a diving enthusiast.
The most iconic Doxa dive watch, the Doxa SUB, was introduced in 1967. This watch was revolutionary in its design and functionality, specifically tailored for the needs of divers. The SUB featured a bright orange dial, a first in the watch industry, designed for better legibility underwater. This distinctive color became a hallmark of Doxa dive watches.
Additionally, the Doxa SUB had a patented rotating bezel with a dual scale for depth and dive time, allowing divers to calculate decompression times. The bezel featured the US Navy’s no-decompression dive table, which was a pioneering feature at the time.
The design of Doxa watches is robust and functional, with a clear focus on underwater readability and durability. The cases are typically made of stainless steel, designed to withstand high pressures. The watches also feature a “beads of rice” bracelet, which is comfortable, flexible, and adjusts easily to changes in wrist size that occur under water pressure.
Over the years, Doxa has maintained its reputation as a manufacturer of high-quality dive watches, often collaborating with professional divers and organizations. The brand has continued to innovate, introducing new technologies and materials, but always staying true to its heritage and the distinctive design elements that made the original Doxa SUB a legend in the world of dive watches.
Specs
Case
316L Stainless steel
Diameter: 42.50 mm x 44.50 mm
Height: 11.95 mm
Helium release valve
Crystal: ‘Flat’ sapphire with anti-reflective coating
Screw-in steel caseback
Black ceramic screw-down crown
Width between lugs: 20 mm
Water-resistance: 300 meters, equivalent to 30 ATM, approximately 980 feet
Dial
Sunburst finish with wave pattern
Colored hands, orange or tone-on-tone, highlighted with Super-LumiNova®
Outer minute track, painted, glossy black
Bezel
Black ceramic bezel
Unidirectional rotation
Outer ring: Depth in feet (black tone-on-tone indications), Super-LumiNova® dot at 12 o’clock
Inner ring: Duration in minutes (black tone-on-tone indications)
Movement
Swiss mechanical movement, self-winding, 3 hands
Power reserve: 38 hours
Frequency: 28,800 vph (4 Hz)
DOXA decorations
Strap/Bracelet
FKM rubber strap, tone-on-tone matching the dial (or white for ‘Caribbean’ and ‘Searambler’); black
PVD-coated folding clasp with ratcheting wetsuit extension, ‘DOXA fish’ symbol
or
316L stainless steel ‘beads of rice’ bracelet; stainless steel folding clasp with ratcheting wetsuit
extension, ‘DOXA fish’ symbol
The new Sub 300? will be available at Doxa dealers this month.
About the Author / Author Expertise & Authority
John Biggs: I live in Brooklyn, NY and write about technology, security, gadgets, gear, wristwatches, and the Internet. After spending four years as an IT programmer, I switched gears and became a full-time journalist. My work has appeared in the New York Times, Laptop, PC Upgrade, Gizmodo, Men’s Health, InSync, Popular Science, and I’ve written a book called Marie Antoinette’s Watch about the most famous and mysterious watch ever made. I am the former East Coast Editor of TechCrunch.com.
