Chopard's L.U.C Heritage Grand Cru is like a swizzle of fine wizzle

As a lover of wine and watches it’s nice to see a watch company bringing together the two in a way that is both charming and utilitarian. The L.U.C Heritage Grand Cru by Chopard is a standard cushion-case piece with a certified movement and beautiful leather strap. The movement, 3.3 mm thick calibre 97.01-L, is formed to the case and it features a number of watchmaker’s doodads including “the bevelling, polishing, circular graining and Côtes de Genève meet the high demands of the Poinçon de Genève criteria.”

In short, you’ll be drinking some expensive one with your really expensive watch. From the release:

Four years after the launch of the L.U.C 1963, Chopard presents a fresh interpretation following this signature line. The L.U.C Heritage Grand Cru pays tribute to the historical pocket watches that forged the renown of the Maison founded by Louis-Ulysse Chopard in 1860. It is thus endowed with authentic emotionally charged elements. It picks up the pure white porcelain type dial bearing black Roman numerals. Its minute track follows the central part of the dial and the small seconds at 6 o’clock compose an ensemble distinguished by a sense of nuance and equilibrium. This noble lineage makes the L.U.C Heritage Grand Cru an authentic vintage Haute Horlogerie creation that has been treated with all due respect by Chopard Manufacture.

Poinçon de Genève certified, this chronometer is a symbol of respect for the fine craftsmanship and the fundamentals of traditional watchmaking as exercised by the Geneva-based Maison. It is in this spirit that Chopard has designed this watch with its highly distinctive shape reminiscent of the oak barrels from the forests of Bertrange, Jupille and Tronçais, which transform great vintages into exceptional wines.

As you can see, the watch isn’t so much for only wine drinkers but it is aimed at all those who enjoy a nice tipple now and again – the epicurean, as it were. Everything about this screams class, from the large case to the enameled numerals to the beautiful etched movement. While $23,000 is a lot to pay for a three-hander I can definitely see the draw. The watch is shipping now if you and your oenophile friends want to head down to the shops and pick up a case.

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