As I constantly reiterate, China needs to get on the ball when it comes to watchmaking. Here is a step in the right direction. The Fitya is the watch worn by one of China’s own cosmonauts. It has a Miyota movement and a certain over/under-the-top look that grates on the eye. Nice quality, though.
Ever since the Omega Speedmaster gained cult status for being the watch certified by NASA for the Apollo program, and being the first and only watch on the moon, there is great interest by collectors for any model that has been in space. Obviously the manufacturers know this, and often use the fact as an argument to sell more watches, and raise the status and popularity of the brand.
The same goes for the Fiyta company. They don’t sell their watches outside of China as far as I know, but I was lucky enough to be able to pick one up during one of my lay-overs in Shanghai. It was for sale in high street watch dealer that sold several of the big Swiss brands, and the Fiyta was definitely one of the cheaper watches at 700RMB which at that time equaled about US$200.
Fiyta Chronograph [PilotsWatch]
