Prior to be contacted for this review, I was blissfully unaware of Æther Watch Co., which is surprising, given the level of quality that I saw in my time with the watch they sent over. Hailing from Phoenix, AZ, Æther Watch Co. started up shop in 2012, designing watches here in the USA, with assembly happening in Pforzheim, Germany. While they only have two models currently on offer (and one is a limited edition), what they have created for their entry-level piece is certainly an excellent first outing. Without further ado, let’s dig in to the Æther Watch Co. Æ01.
You would have thought that by this point in the year, I would not really have anything left from BaselWorld to talk about. Surprisingly enough, I do. While I had not heard of Armand Nicolet prior to them reaching out in the run-up to the show. While the brand itself went under (in terms of watches carrying its name), more or less, in the quartz crisis, they still kept working, collaborating with other brands to produce their movements. Back in 2000, they started back up producing their own watches. That brings us to today, and our discussion of one of their latest watches, the Armand Nicolet L15.