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When it comes to new watches, especially from newer brands, they have to do something to set themselves apart. This may take the form of using interesting materials, crazy dial designs, or unique case shapes. In other words, unless they’re competing on value in a segment, they have to show us something we have not seen before. That is what we have going on here with the case of Eldon.

I hope you are enjoying your weekend, and I would like to thank you for sharing part of it with us and checking out this edition of Watch Video Rewind, where we find watch related videos and bring them to your attention. As part of my job of scouring the internet for the weekly Watching the Web, I came across a review of Laps watches, simple timepieces with a bit of whimsy in their presentation. So I thought I would try to track down other makers that might put a smile on your face as you glance down at your wrist.

When it comes to watches, I am generally able to figure out how to read the time on the watch, as well as grasping at least the basics of how it is things are being indicated on the dial. With a simple three-hander, there’s not much to decipher, as it’s rather familiar. You can get into some esoteric designs and displays though, and then it gets a bit trickier. I will admit, when I first saw the images of the Drawing 17 from Projects Watches, I finally had to ask the brand to enlighten me as to how it was working.