Omega played the hypebeasts like a fiddle. The MoonSwatch was a great idea. It was a cheap…
What is an influencer? Is it a WWR writer? A lady who wears a bikini in every…
John just posted a video showing how close the quality in fake watches is coming to those…
Dear Hopeful Crowd Funded Watchmaker; Allow me to start by saying that I think you are doing something really cool, and that I am a huge fan. This is the first time in history where the power to build, market and sell a watch is not vested in the few, but open to anyone with an idea and a bit of money. I think that a lot of the projects that you come up with are attractive, interesting and offer a great value. Heck, I have backed a couple of projects myself. And to keep from singling anyone out, the crowdfunded projects I show here are the projects that I feel are doing it the right way.
If you’ve ever wondered where the middle- to low-end of the watch world came from, here you…
Some dude, some lady, and some other dude cut some ribbon. This, sadly, is what amounts to…
Man, come on. What the heck is this Audemars Piguet abomination? It’s named after the Montauk Highway…
I have nothing but respect for competent, innovative marketing tactics. But when marketers fail to their homework…
The Royal Oak from Audemars Piguet line, essentially a water resistant line of yachting watches, is famous…
A pet peeve of mine – using the words accuracy and precision incorrectly, and failing to make…