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When it comes to new watches, especially from newer brands, they have to do something to set themselves apart. This may take the form of using interesting materials, crazy dial designs, or unique case shapes. In other words, unless they’re competing on value in a segment, they have to show us something we have not seen before. That is what we have going on here with the case of Eldon.

With watches, we are often curious about those that come from countries that are not particularly known for their watchmaking, or perhaps as a way of diversifying a collection to represent all those different countries. Estonia is a small Baltic country that really is not known for watches. We did review one a while ago, and now we have another one to add to the list of those you could be on the look for – the Wõitleja, by Estonia1918.