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Swatch

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Earlier this year I was attending an alumni event and the subject matter turned to watches (how I turned it there I don’t recall). One of the group asked what I would recommend for her to get her boyfriend as a gift. My first question was how much money she wanted to spend. When she said roughly $1,000, I immediately recommended a Weiss. Her question also got me thinking about how I could organize the 2015 holiday gift guide. So for this iteration, I will recommend my favorite watch (or watch related gift) in each of several price ranges. Chances are, if I like it, especially if it under about $1,500, we have covered it in the past, since that is the kind of people we are; but there may be watches here (especially at the high end) that have not graced our pages.

When the biggest name in the watch industry decides to get into the smart watch/fitness tracker business, you expect a watch that is made for the masses. What you don’t expect is a watch made for a niche sport; but then again, Swatch does not do things in the normal way. The Swatch Touch Zero One is, as the name implies, the first watch in a planned ecosystem of fitness watches tied to the sports that Swatch supports.