While these two recent Swatch releases aren’t necessarily tied to one another, I couldn’t miss the opportunity…
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that…
Earlier this month, Swatch launched their collaboration with Peanuts – perfect timing, set as it is in…
Hey, you remember the Swatch Big Bold line, right? We reviewed one of the “Jelly” options not…
Swatch is certainly no stranger to playing around with how they use plastics in the manufacture of…
We all know Swatch watches – the classic, core line – as those colorful, plastic watches that…
I recently returned from a week photographing the annual conference of American Watchmakers-Clockmakers Institute (AWCI). I was…
Back in 2001 when I was a computer consultant fixing Y2K bugs in Poland I had a…
Earlier this year I was attending an alumni event and the subject matter turned to watches (how I turned it there I don’t recall). One of the group asked what I would recommend for her to get her boyfriend as a gift. My first question was how much money she wanted to spend. When she said roughly $1,000, I immediately recommended a Weiss. Her question also got me thinking about how I could organize the 2015 holiday gift guide. So for this iteration, I will recommend my favorite watch (or watch related gift) in each of several price ranges. Chances are, if I like it, especially if it under about $1,500, we have covered it in the past, since that is the kind of people we are; but there may be watches here (especially at the high end) that have not graced our pages.
When the biggest name in the watch industry decides to get into the smart watch/fitness tracker business, you expect a watch that is made for the masses. What you don’t expect is a watch made for a niche sport; but then again, Swatch does not do things in the normal way. The Swatch Touch Zero One is, as the name implies, the first watch in a planned ecosystem of fitness watches tied to the sports that Swatch supports.