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Lew & Huey

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It is hard to believe it is December already, but it is, so it is time to roll out our weekly edition of Watching the Web. Here, we highlight interesting articles we come across on other sites, as well as identify which of our own recent articles were the most popular over the last week or so. For this week’s article, I have an ultra thin tourbillon, a new brand from one of the men behind Magrette, and a Damascas steel watch from GoS. From our pages, the posts about new Magrette models, the Lew & Huey Phantom and the Crowdfunding Round Up topped the list.

Lew and Huey is a brand that I look to when I want to talk about the potential success of the crowd funded marketplace. The brand began on Kickstarter, with multiple watches launched on that platform, all well received. I put the brand in the category of “friend of the site,” and they are always happy to send us information on upcoming watches and then lend us review copies when they are available. I first wrote up the Phantom in April, and now I have a chance to take a two of the three options out for a test drive.

I hope everyone here in the US has enjoyed their Thanksgiving and there were no fired turkey disasters. For our readers outside the US, I hope you had a lovely Thursday and Friday as well, and welcome to Watching the Web for November 28. We take this time to highlight some interesting watch reviews and watch related posts from other sites, as well as highlight our own more popular posts of the last week or so. This week, you can get your freak on with Ulysse Nardine, Zenith pulls your chain, and the FTC clears the air. From our own site, we have the 2015 Gift Guide, Lew & Huey’s sale, and the Van Speyk Dutch Diver.

How do you breathe new life into your watch? Well, one way is to swap out the strap. We have covered a lot of straps here on the site, but that only goes so far. What if you really want to change things up a bit? Or what if you like a watch, but just not the exact color scheme on offer? The folks at Lew & Huey have you covered (if you have a Cerberus or Orthos) with their current pre-sale on Lew & Huey modification parts for these two watches. You can either order them for a watch you already own, or order a new modified watch from the brand.

Lew & Huey have been somewhat of a crowd source darling company, launching their watches to date through campaigns on Kickstarter. Now, with a mature fan base, several models on the market, and good name recognition for a new, independent brand, the Lew & Huey Phantom is going on sale, with pre-orders (opens noon Eastern on 4/20, link is not active until then) direct from Lew & Huey.