In order to grab the coveted Dudes-Who-Look-Like-Turtle-from-Entourage market, Casio is launching a bigger G-Shock, a massive, wristband-like addition to the G-Shock line that is, in Casio’s own words, designed for “sports players like basketball players.”
While many of you playing at home would suspect that sports players would probably wear something slightly more expensive, G-Shock has made their living on selling their brand of ironic nostalgia to hip-hop-loving teens everywhere and this new model is no exception. It looks like a watch no on would wear and so millions will wear it.
Not many features to speak of but it’s big, bold, and saucy. Look for it this holiday.
