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Timex goes Coke

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Watches like the Q Timex are just about perfect. They’re less than $200, run simple quartz movements, and look like something out of a 1970s conversation pit. Now there’s even more to love.

The “Pepsi” bezel on these guys was a real draw and Timex has just launched two more colors, including a red and black Coke model and gold-toned pieces.

More important, you can still get the M79, a $300 automatic piece that is the real star of the show. Timex, it seems, can’t help doing things right.

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