The company will donate to multiple organizations around the world including health groups in the UK and Spain. In the US “Breitling will make a donation to Direct Relief, a humanitarian aid organization that aims to improve the health and lives of people affected by poverty or emergencies.”
In April this year, Breitling introduced a watch that attracted enormous attention. The Superocean Heritage ’57 Limited Edition was launched during the brand’s first-ever Summit Webcast which, because of the pandemic and lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000 pieces. Part of the proceeds from the watch are being donated to charities supporting the frontline healthcare workers in some of the most affected countries. Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, Breitling will donate CHF 500,000.
The limited edition pieces features a leather or steel bracelet and will sell for $5,000 online. The company will ship the watches soon. There aren’t many complications on this guy – just a three hand design without date – but some of the cost goes to a good cause.