LVMH makes many things. They make watches, including Hublot, Zenith, TAG Heuer, Chaumet, Fred, Dior and DeBeers. When they aren’t making watches, they also make perfumes for Dior, Guerlain, and Givenchy. But not right now. All that has come to a halt.
LVMH’s perfume production for Christian Dior, Guerlain, and Givenchy has been stopped. Those factories have been repurposed to produce hand sanitizer.
Bernard Arnault, CEO of the Paris-based luxury goods giant LVMH Möet Hennessy Louis Vuitton, made the decision. It was announced by the French firm on Sunday. The production and distribution began on Monday. The gel will be distributed for free.
Hand sanitizer is very effective against bacteria, but less so against viruses. Please remember to wash your hands every 2 or 3 hours and avoid touching your face.