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E. Gluck buys Torgoen

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So here’s a bit of inside baseball for you all: E.Gluck has acquired small pilot watch maker Torgoen for an unknown amount, merging a relatively unknown boutique brand with something much, much bigger.

Who is E. Gluck, you ask? They make almost every fashion watch in the market including:

That’s right: all your favorite T.J. Maxx brands. Anyway, Torgoen might not survive this transition but here’s hoping they try. I loved the company back in the early 2000s and they made some beautiful pieces including a few really bold quartz chronos from the old days. Now, however, the entire brand is pretty staid and they’d fit quite well in the E. Gluck stable.

From the release:
“E. Gluck and Torgoen share many core values including developing high-quality watches at affordable prices,” said Bobbie Weichselbaum, CEO of E. Gluck Corporation. “We are excited to have them join our family of brands and look forward to applying our expertise to help Torgoen grow to its full potential.”


“We are thrilled to be working with one of the major forces in the watch manufacturing industry,” said Ziv Emet eCommerce Manager, Torgoen. “We have long admired E. Gluck’s team of highly creative, passionate and talented individuals and feel they are the perfect group to help take our brand to the next level. We are excited to be a part of their expanding portfolio.”

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