When you get into something – be it art, cars, or watches – you tend to gravitate towards certain things. Perhaps it’s a certain style, or a certain make. While I wouldn’t narrow things down to the point where I’d say I have a favorite watch company, I would definitely say that Sjoo Sandstrom is one of my favorites. They’re doing something interesting with their entry level model, creating the Sjoo Sandstrom Royal Steel Classic Annual Edition.
Or at least, that’s the plan. You see, Sjoo Sandstrom is planning to release a new version of the watch every year. This first time around, the Sjoo Sandstrom Royal Steel Classic Annual Edition features a forest green dial (a color I’ve not seen from the brand before), and with a casebook engraved to denote it as the 2019 model. Here’s what they say about the piece:
Each year we will launch a unique and limited edition of the iconic Royal Steel Classic. This exclusive edition, available in only 86 pieces, celebrates our legacy as well as the irresistible passage of time. Just as the number of pieces available stem from our beginnings in 1986, so does the design of the Royal Steel Classic Annual Edition – spiked with a contemporary touch.
Why an 86 piece limited-edition? You see, the brand started up in 1986, so it’s a very literal nod to the roots of the brand and the watches they’re creating. Of course, you’ll also be guaranteeing that you’re unlikely to see your exact watch out in the wild. The 2019 edition of the Sjoo Sandstrom Royal Steel Classic Annual Edition comes in at 25.800 SEK (approximately $2,662) which is a mild premium over the standard model (which we wrote about here). If that’s a bit rich for you right now – or things are sold out – you can sign up to be in line for the 2020 model directly at their website. sjoosandstrom.se
Tech Specs from Sjoo Sandstrom
- CASE: Stainless steel Ø41 mm.
- CASE-BACK: Unique “annual 2019” closed case-back
- GLASS: Scratch resistant sapphire crystal with anti-reflective coating.
- DIAL AND HANDS: Dial with white super luminova index marks and hands with super luminova. DIAL: Forest Green
- BEZEL: Stainless steel
- BRACELET: Stainless steel, with an engraved logotype on end piece.
- WATER RESISTANCE: 10ATM (100 meters)
- MOVEMENT: SS G7 Automatic movement (Swiss Made)
- RRP: 25.800 SEK