Butler Watch is run by pilot Corey Butler. It is a labor of love for Butler and his watches are aimed directly at pilots and pilots-to-be. Take theÂ OOOI Analog, for example. This new crowdfunded watch features a digital readout with quartz analog movement. The piece costs $459 for early birds.
The movement, an ETA 988.333, has a pair of analog hands for the hour and minutes as well as two small LCD readouts for chronograph, timers, and alarms. Itâ€™s a clever, rarely seen movement and Butler stuffs it inside a handsome steel case with Superluminova lume.
What does OOOI stand for? â€œUnless you are involved in aviation, you probably are unaware of OOOI. OOOI is an esoteric acronym meaning Out Off ON IN. All pilots record OOOI times for a flight segment; aircraft OUT of the gate, wheels OFF the runway into the air, wheels ON the runway, and aircraft IN the gate.â€
Butler plans on shipping in August and is halfway to hisÂ $9,000 goal. Just a little more and the OOOI can come in for a landing.