If the feminist enforcers at Jezebel or Mic ever get hold of the press release for the new VictorinoxÂ I.N.O.X. V “ladiesâ€™ timepiece” they will rend their garments and burn the atelier to the ground. Â I’ll leave clichÃ©s about “todayâ€™s empowered women” and “a mad dash across a rush-hour station on high heels” to them. But I have an horological problem with this marketing target: since when is a chunky 37mm watch only forÂ the ladies?
The V is a scaled down version of the 43 mmÂ Victorinox I.N.O.X. that was introduced in 2014. Aside from a dash of pink on one variation, the only thing making this a watch for women is the smaller size. But assuming a man can’t wear a 37 mm watchâ€”or a woman can’t wear anything largerâ€”is just as silly as assuming men don’t wear pink.
The details of the stainless steel caseâ€”slab sides, chunky bezel, exaggerated guards on the screw-down crownâ€”match the originalÂ I.N.O.X. The 130-point durability test is the same, too, which gives some credibility to the absurd acronymÂ “Impact Neutralizing Object for the X-tremes.” (Or maybe it refers to “inoxydable,” French for stainless; thatÂ seems a lot more sensible.) Regardless, this isÂ a legitimate tool watch with a strong tool watch look. There is nothing soft, subtle, or delicate about it.
As happy as I am with a 38.5 mm Sinn 556 or a 38 mm Seiko SARB, I can’t help but wonder what a 37 mm I.N.O.X. V would feel like on myÂ wrist. Historically, men’s watches have been even smaller. There is no reasonâ€”other than a narrow marketing planâ€”that a 37 mm watch couldn’t look perfectly at home on a slim man’s wrist. The SwissÂ Ronda 715 quartz doesn’t do much for me, nor can I see much use for the rubber “shield”â€”a removable rubber bumperÂ that comes with the watch. But the case is unique and the paracord or rubber bracelets give it a purposeful look. I guess I’ll have to buy some high heels and give it a try.Â victorinox.com
VictorinoxÂ I.N.O.X. V
- Price: $575USD
- Who’s it for? “Todayâ€™s empowered women, driven by their unique characters and lifestyles.” Or anyone who likes a smaller watch.
- Would I wear it? It’s a retro-cool size and a chunky case that might work for me.
- What Iâ€™d change?Â A stainless bracelet would be a nice addition.
- Standout feature?Â Scaled-down chunky I.N.O.X. case.
Tech Specs from Victorinox
- Case Material:Â Stainless steel
- Case Size:Â 37 mm
- Movement:Â SwissÂ Ronda 715 quartz
- Crystal:Â Scratch-resistant, triple-coated anti-reflective sapphire crystal
- Band Material: Black or white rubber strap; grey with pink marker or blue with red marker paracord strap