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We here at WWR are fans of seeing watch startups kicking off here in the ‘States, and I have personally had an enjoyable time getting to know the guys behind Smith & Bradley, as well as the watches they are creating downstate from me. Just a little bit ago, we brought you a breakdown of what was going on with their upgraded Atlantis, which already had quite a few options to choose from. Now, you have the ability to create your own Smith & Bradley custom Atlantis (originally reviewed here).