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How do you create a brand identity in an industry as large and as old as watchmaking? Many brands have a go-to handset, some rely on logos, and yet others will use styling cues that carry over watch to watch. CT Scuderia is in that last camp, but they go further in their commitment that many others, with every watch in the line a bullhead style (though they do invert it for the Dashboard). The company was nice enough to lend me a second watch for a hands on review, the CT Scuderia Scrambler. The quartz chronograph is well made and pretty unique in the current marketplace.

Astoncain 01How do you set yourself apart from the other watch brands on Kickstarter? There is only so low you can go on price, and the features you offer are all tied to a cost. So then you have design, but there are lots of designs already out there, especially with Bauhaus inspired minimalism. Astoncain decided to go nearly as clean as they could with the design, removing even the branding from the face of their watch, currently up on Kickstarter.

If you recall, last week I posted up about the Maranez Layan, which featured semi-precious stones being used for the dials of the watches. While I have not had the pleasure of seeing those in person, I did just recently spend some time with another watch that features stone, in this case, marble. The watch in question is the Vincero Verde, named as it is for the green Italian marble utilized on the watch.

We here at WWR have long been fans of what Benarus has been putting together. Much of the lineup is on the beefier side, as you would expect from a boutique-brand diver. The Moray has been prime evidence of this, having been made available in 47mm and 44mm variants. Now, for those of us looking for something a bit more compact, the Benarus Moray is now available – in the 42mm that we have seen in the past, as well as a 40mm variant.