Welcome back to our weekly installment, where we have a quick look at some interesting watches and articles that have popped up over the last week, as well as taking a second look at what some of our more popular articles this week were. Read on for a one-of-a-kind Rolex, brilliant marketing for a dive watch, a hands-on look at a newer Casio, and finally an older post that has had a surprising amount of attention, given the low price-point of the watches covered in it.
Our first article is something I ran across a few weeks back on Monochrome, and it’s covering an interesting bit of trivia about Rolex. If you think about their storied history, you’d probably think it’s safe to assume that there’s a perpetual calendar somewhere in the lineup, right? As it turns, that’s one feature they’ve never gotten around to implementing. So, in 1989, Franck Muller decided it was time to create something rather unique. Starting with a stock Datejust (and it’s 3135 movement), he added a day of week, month, and leap year displays, as well as a moonphase indicator. To boot, this was all done while maintaining the stock shape of the 36mm Rolex – no small feat! If you’d like to read more about this watch (including how you could buy it), head on over to the source.
Over at aBlogtoWatch*, I ran across an article (well, ran across it and then sat on it for a bit) that covers on of the more unique forms of marketing that I’ve seen. The Festina watch brand is selling their Profundo dive watches sealed in a bag of water. Is it the first time a dive watch has shown up immersed in water? No, many brands have setup tanks and the like to display their resiliency in the face of some moisture. This is the first time, however, that Ariel has run across a brand actively using water in the marketing display that users will encounter in a watch shop. I know for me, if I saw this out in a shop, it would definitely make me sit up and take notice.
Heading back to our own pages, it seems one of the more popular watches this week has many of you thinking about summer, and catching some waves. Â In this review, John takes a closer look at one of the newer Casio Edifice models, which has tide and moonphase indicators, and has a calendar accurate out to 2099 (one major benefit of a quartz model, it has to be said).
And finally, we have a watch (or, more accurately, watches) I’m surprised by the constant attention it gets on our site – the Oulm brand watches. Â These are a unique set of pieces, all surprisingly affordable (some may say cheap, even). For all the attention we give to what are ostensibly nicer watches (even when they’re in the affordable end of the spectrum), these very inexpensive watches with unique designs hold our attention. And, while our sample size isn’t statistically significant, those who have commented on the post are overwhelmingly positive for the watch. Â What do you think, would you pick up an Oulm?
* Full disclosure: Â I also contribute over at aBlogtoWatch