Today, we’ll have the first of two reviews on models fromÂ Edouard Lauzieres, courtesy of the folks over at Doc C Custom Clothier. Â Before we get into the watch, though, we’ll dig a little into the company as this is our first look at the brand.
While you’ve probably not heard of EL before, they’re actually not a new company. Â It was founded back in 1932, focusing on the Brazilian, and other South American, markets. Â After the 70s, they dropped into very low-volume production, until 2005. Â At that point, the great-grandson of the founder decided to put some life back into the brand, and brought forth new watches over the last 7+ years.
The first watch we’ll be looking at is Naples, which is one of the bolder red three-handers I’ve had cross my desk. Â As to that color, I won’t give it away – you really need to go to the product page to see why it has the color it does. Â In terms of styling (color aside), this is most definitely a sport watch, in terms of case shape and overall presentation. Â It does have a more refined appearance with the surface finishes (and the bracelet), so it would work just as well in the office.
The movement is a ref.Â EL-18 based, which is based off of the Claro 888-2 (nope, I hadn’t heard of it before this review). Â The movement is an automatic with various decorations added to it to upgrade it. Â This is housed in a 39mm stainless steel case, which itself is set on a three-link (solid) bracelet, which can be sized up to 9″.
Covering the dial you have a sapphire crystal (and another one around back so you can see the movement), which is surrounded by a unidirectional timing bezel. Â This insert is (surprisingly for a higher-end piece) just the normal sort of metal (aluminum, I’m guessing) insert, without any lume or texture to it.
And that sort of sets the tone for this watch. Â While it’s a perfectly serviceable watch (and really, no major flaws that I picked up on in my time with it), it’s a fairly plain piece. Â To be sure, there’s a segment who want a watch that lets the color of the dial speak for it, and leave the rest of the details to slide. Â Here, it works against the watch in my way of thinking. Â As my friend put it (when he first saw the piece), it looks not too terribly different than the Fossil he had in high school.
Yes, there’s a level of fit and finish here that you simply would not see in your department store special, but those first impressions definitely count for something, especially with a luxury brand. Â However, if you’d prefer something that walks a more tried and true path in watch design, and want to go high end, the EL Naples may be for you. Â At the moment, the Naples can be picked from Doc C for $1350 (here).