Home Rants Where Cheaper Watches Come From

Where Cheaper Watches Come From


If you’ve ever wondered where the middle- to low-end of the watch world came from, here you go. Most “brand name” watches like Calvin Klein, Burberry, and the like come from Chinese OEMs who, for the most part, run their companies as well or better than Swiss manufacturers.

For example, I got this email today offering me OEM services from a company in Shenzhen, China, the heart of world manufacturing. Shenzhen is where they make almost all Apple products as well as huge range of precision equipment.

Happy new year to you and your family.

Glad to know that your products is in our manufacturing scope. Just brief introduction. This is vita from ____ watch Co.,Ltd. Our factory is involving in watch manufacturing for 17years with 350 workers. We are located in Shenzhen city, China.

The company has extensive production lines, adopting Switzerland, CNC control line. . The water resistant of our watches are up to 20ATM.

Our MOQ is 300pcs for our exsting models. OEM and ODM are welcome.

Why am I mentioning this? Because China is a very real threat to Swiss hegemony. The average frou-frou watch retailer would tsk tsk that suggestion, but remember: people manufacture watches and people are people wherever they are. Do Chinese manufacturers cut corners and create absolute abortions sometimes? Yes, they do. But can they build the pyramidal base of the watch market by producing acceptable timepieces for the average person? Absolutely.

Switzerland would do well to heed this simple warning: they’ve been burned by ignoring the East once before, during the quartz crisis. Take China seriously. There are no second chances.