Home Brands Fossil Fossil to Exit SPOT Market

Fossil to Exit SPOT Market

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Fossil, one of the early adopters in the SPOT race, is now bowing out as Microsoft re-tools that standard. The result? It’s pretty iffy in terms of future SPOT direction. Fossil had a huge supply chain and lots of sales and that’s definitely going to hurt things.

Fossil has made their last MSN Direct watch, at least for the foreseeable future. Coco and Glam were made in a tiny batch and sold to Tiger Direct. However we hear Fossil is no longer going to make new watches and will re-direct their technology efforts after current inventory is sold through. Microsoft has recently pulled the SPOT initiative back into R&D and appears intent on pushing the technology into other products like the weather clocks and integration with the PC and other Microsoft products.

With SPOT going back into the garage for a re-tooling, the hope is that it will emerge with more stability and functionality. Indeed, the commitment from Microsoft over the past several months has been just that, though any improvements are difficult for end users to see. In a recent post in our forums, a Microsoft representative disclosed they have been working on infrastructure improvements to make the network more reliable and efficient in bandwidth usage.



Along with behind the scenes improvements, we’re getting renewed enthusiasm for the development of the traffic channel, which has hit a significant development milestone. The weather clocks also appear on target, after that front had been silent since January.

Read the whole thing here.

1 COMMENT

  1. This was merely a rumor, as you can note in the ensuing discussion taking place. Bill Geiser, of Fossil’s Watch Tech Division, has posted the following comment:

    By way of introduction my name is Bill Geiser and I run Fossil’s Watch Tech Division. Allow me to clarify some of the points raised in this thread and add a bit of context:

    – Predicting which watch styles sell and which watch styles don’t sell isn’t an exact science. Standard operating procedure for Fossil (and other watch companies) is to launch new styles with very small production runs. If those styles sell and are received positively by the market, we ‘double down’ and build more. If they don’t, that usually means the end for that style. This is the fate Coco and Glam suffered. The fact is our existing Smart Watch styles were simply favored more either of these.

    – We continue to sell both Abacus and Fossil-branded Smart Watches. Visit our web site at http://www.fossil.com if you’d like to purchase one!

    – Most importantly, Fossil and Microsoft continue to explore new SPOT-related initiatives, applications, and products. I cannot comment on where this collaboration is leading, but I can assure you our relationship is sound.

    Thanks for your support of Fossil and Microsoft’s SPOT technology.

    — Bill

    Hope this helps!

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