The MoonSwatch is now ridiculous
Omega played the hypebeasts like a fiddle. The MoonSwatch was a great idea. It was a cheap way to get into horology and it was a way to revive the…
Omega played the hypebeasts like a fiddle. The MoonSwatch was a great idea. It was a cheap way to get into horology and it was a way to revive the…
What is an influencer? Is it a WWR writer? A lady who wears a bikini in every Instagram shot? A guy who leans against cars and shows off his abs?…
John just posted a video showing how close the quality in fake watches is coming to those of the genuine ones they replicate. I want to respond here. In fact,…
Dear Hopeful Crowd Funded Watchmaker; Allow me to start by saying that I think you are doing something really cool, and that I am a huge fan. This is the…
If you've ever wondered where the middle- to low-end of the watch world came from, here you go. Most "brand name" watches like Calvin Klein, Burberry, and the like come…
Some dude, some lady, and some other dude cut some ribbon. This, sadly, is what amounts to news to most watch companies. Don't get me wrong: I love Hublot. When/if…
Man, come on. What the heck is this Audemars Piguet abomination? It's named after the Montauk Highway on Long Island and is apparently aimed at folks who summer at the…
I have nothing but respect for competent, innovative marketing tactics. But when marketers fail to their homework and are clumsy with an unconventional approach, I will be first in line…
The Royal Oak from Audemars Piguet line, essentially a water resistant line of yachting watches, is famous for being the first steel luxury watch ever made. It's a beautiful pieces,…
A pet peeve of mine - using the words accuracy and precision incorrectly, and failing to make a distinction between the two. Accuracy; "degree of conformity of a measure to…